Show them direct is best
Rate Comparison Tool is one of the best tools on the market to optimise own-channel conversion. Like all great ideas, you’ll wonder why nobody thought of it before. Developed in-house, this advanced proprietary software now makes booking direct a no-brainer, in any currency.
Rate Comparison Tool is a feature that will appear automatically when a customer searches for availability on your booking engine, showing at least three, real time OTA rates beside yours.
With a robust paid and organic search strategy in place, and a great looking, conversion optimised website, this deceptively simple tool could be the clincher that turns a looker into a booker. And with the added transparency it offers, more and more online bookers will trust your website – and your brand.
With Rate Comparison Tool installed and customised for your brand look and feel, you can: