DIRECT REVENUE GROWTH. GUARANTEED.
Be seen by all the right people, Be seen in all the right places, See your revenues rocket

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Connect. Direct.

We provide digital marketing and distribution solutions for hoteliers, by hoteliers.

If technology is our tool, knowledge is our trade. We apply one to the other to better connect hotels with direct bookers, leaving hotels free to focus on the business of hospitality.

We’re everything it takes to get guests into rooms, all in one place.

The hotel booking journey

STAND OUT…

AT EVERY STAGE OF THE CUSTOMER JOURNEY

Everything we do is customer-led. We understand the customer journey and how to optimise the moments that matter. It’s a cycle, not a single transaction. And because we’re full service, we can take you full circle.

Wearing your guests’ shoes, you’ll always stay one step ahead of the competition.

DREAM…

Generate desire with compelling visual content

  • Dedicated social media marketing
  • Monthly e-marketing campaigns
  • Partner marketing with targeted print / digital media
  • Affiliation with key luxury brands
  • Dedicated PR strategies in key target markets
  • Brand visibility at global travel trade events
  • A dedicated World Hotel Marketing blog
  • Targeted sales activities with globally managed corporate accounts

PLAN…

Influence decisions with audacious digital marketing

  • Bespoke digital development
  • Multi-device website design and development
  • Cross-platform optimisation
  • SEO and SEM
  • Meta search marketing
  • Pay per click (PPC)
  • Tactical advertising
  • Re-marketing and re-targeting
  • Personalisation: tailored search results

BOOK…

Make it quick, easy, intuitive and optimised for additional revenue

  • Booking engine optimisation
  • Booking engine integration
  • Convenience: saved search criteria
  • Exclusive luxury travel agent network
  • Choice architecture to enhance conversion
  • DIY trip customisation
  • Integration of guest relations in booking confirmation to enhance personalisation
  • Big data = a more lifestyle-compatible experience

EXPERIENCE…

Ensure a seamless transition from digital to physical, personalised all the way

  • Personalised experience opportunities
  • “How did they know that?!” moments on arrival, in room and in F&B via personalisation data
  • Apps to enhance the local experience

SHARE…

Take social media seriously andmake earned media more profitable

  • Supporting and interacting with CGC
  • Bespoke social media strategies across all major platforms
  • Instagram Incentives: an innovative post-stay strategy to drive engagement and repeat bookings
  • TripAdvisor campaigns



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LET US POWER YOUR SUCCESS

Your booking engine is a make or break moment in the customer journey. The guest experience starts here – not at reception, so your booking engine is your brand’s first real test. Get it right, and it has untold potential to drive conversion, improve incremental revenues and increase ADR.

BOOKING DIRECT is our industry-leading proprietary booking engine solution. Easy, intuitive and integrated, it offers a seamless, device responsive booking experience, on mobile, tablet or desktop. Fully customisable end to end, it’s an easily navigable, multi-lingual, multi-currency solution that’s tailored to your brand website, with an efficient check out process plus Facebook and Google+ integration…

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