Digital Marketing
Be seen in all the right places
Take advantage of our digital dexterity
Proven to increase your brand’s digital IQ and your own channel revenues, our digital marketing strategies are all encompassing, from bespoke website design with white label booking engines to online meta campaigns and cross platform optimisation. Our industry-leading proprietary booking engine software is helping independent hotels increase their own channel online revenues by as much as 128% year on year, and we have the in-house talent to ensure your online marketing is as creative as it is objective.
Making Meta better for you
Move over OTAs. Meta search is now the most popular tool in travel. Trivago, Kayak, and TripAdvisor’s TripConnect are the big three, but Google is hot on their heels. Meta search aggregates rates and reviews from multiple hotels and OTAs, making meta management an essential element of your digital marketing strategy. We manage your paid campaigns on multiple third party websites, allowing you to manage your meta search advertising spend from a single dashboard and monitor your ROA (Return on Ad Spend). Together, we’ll work to increase your exposure, grow your revenue and boost direct bookings from this all-important online channel.
PPC-ing is believing
Instant exposure always has its benefits, but it also has its drawbacks unless your adverts and budgets are properly managed and optimized. With an experienced team of PPC professionals – each Google Adwords qualified and Bing accredited, we offer a results-driven, multi-device PPC package designed to increase revenue while reducing cost per acquisition.
Great SEO + Great UX = Great Results
Your website is your digital shop window. If it looks good, you’ll want to go in. Well-designed websites turn lookers into bookers, not just window shoppers. We design and build bespoke, device responsive websites that drive conversion and still look as good in your hand as they do on your desk.
Telling your brand story the way it should be told, we turn creativity into commercial advantage – compelling the customer to take the next step. We’ll support you every step of the way too – ensuring your website is always performing and consistently achieving your conversion goals – whether on mobile, tablet or desktop.
The only way is app
There’s an app out there for just about anything – so why not your hotel? Apps offer a level of engagement that mobile websites can’t. For existing customers, apps encourage brand loyalty and optimise revenue. For new customers, they help to position your brand as current and customer-focused. We design and develop apps that not only create an additional mobile booking channel, but also help you to showcase facilities, upsell amenities, promote packages and offer customised local experiences.
Copyrights © 2024. World Hotel Marketing
Social Media
Control the conversation
It pays to be social. The value of earned media is increasing faster than you can think up a catchy hashtag. Our expertise can help build your reputation in all the right places, with daily, image-rich posts across social platforms, interaction with users to drive engagement, rapport-building with influencers and lead generation through promoted posts and tweets.
[Tell Me More..]