Social Media

Social Media

Control the conversation

Most hotels ‘do’ social media, but far fewer exploit its potential to impact the bottom line. True, it’s notoriously difficult to demonstrate an ROI from social media marketing, but that’s not stopping the savvier operators seeing their brand awareness – and website traffic – increase significantly.

With a social strategy across the recommended platforms of Pinterest, Instagram, Facebook and Twitter, we’ll help you attract the right audience for your brand and capitalize on the conversation people are having about you in three ways:

Profile Management

We handle all activities in your social profiles, including posting content, replying to questions, queries and mentions. We monitor keywords, which would include your hotel name, across all social platforms including blogs, forums and review sites.

Reputation Management

We work with you to employ the tools and tactics to ensure that your onlinereputation is as positive as possible and remains that way, come what may. How you are perceived online is critical – the better your reputation, the more confidence potential customers will have in booking and staying with you.

Paid Advertising

Primarily through Facebook ads and promoted tweets, paid advertising increases your ‘reach’ to potential customers considerably, allowing you to target by geographical region, languages, interests and social standing. We will create paid advertising through Facebook and Twitter to help build your audiences for each channel, using targeting opportunities to engage the right audience, and test different ad types for effectiveness.

All social strategies include:

  • Onsite social media integration to existing website
  • Set up reporting structure
  • Target demographics selection
  • Optimised social media pages
  • Tactics to engage influencers as well as target audiences
  • Daily images, updates and products all linking back to your brand website
  • Daily budget, ads and boosted posts