Hotel companies need to beat competitors and one way they can do this effectively is if they improve their digital marketing plans. Creating a brilliant plan can take time and money so firms need to really understand what they are selling and how to reach customers in the best way. One of the most important things to consider is the property’s website design, which has to be absolutely amazing and provide incredible copy and beautiful images. A business has to offer a responsive website that is smartphone-friendly and provides a positive first impression. A website needs to be pleasing to the eye for customers to want to learn more.
- A great hotel digital marketing plan will focus on the speed on a website and ensure that the pages are not overflowing with content. A web page has to be quick to load otherwise customers will be put off and may head elsewhere. It also has to not include lots of items on a web page as this will also distract potential guests. Search Engine Optimization (SEO) is also an important part of creating a wonderful website, as companies need to have the right phrases and keywords on there. Great SEO will help to gain customers as accommodation firms will appear at the top of major search engines such as Google, Bing and Yahoo.
- This is a crucial aspect to excel in as companies can then rival their nearest geographical competitors to capture the attention of customers. By improving their ranking on search engines hotels can hopefully gain a greater amount of customers and raise their revenues. Potential guests will generally click on the first three hotels that appear on a search engine when trying to find an accommodation. Having a good understanding about SEO means firms can improve their company’s online brand exposure, which can only lead to positive things. The main aim is naturally to get web traffic onto the site for hotels to gain customers.
- Pay per click (PPC) advertising is also useful as companies can target the right type of customers by increasing online visibility. Retargeting is also an effective strategy allowing companies to tag visitors and follow them over the web. Once a customer visits a hotel site they are picked up by the company’s system and then wherever they go online they will be targeted with adverts about the accommodation. Setting up a Google My Business page is also crucial to help customers who are searching for the accommodation online. This vital business listing should include the important information of name, address, phone number as well as professional photos of the accommodation to entice customers to book a room.
The fantastic workers at World Hotel Marketing can help with generating a brilliant digital advertising strategy to allow companies to have a superb reputation. The experts will help create a top digital marketing plan and they will provide sound advice about PPC advertising, SEO and work with social media platforms to gain new customers. A superb tool that will be offered by this excellent agency is Booking Direct, which is a fantastic reservation system that is multi-lingual and multi-currency. The booking engine will also offer Facebook and Google+ integration that provides a delightfully easy way to connect with social media